With an increasing number of pay TV subscribers switching to IP-based video services, cable and telecom companies are adapting to this new trend by doing what was earlier unimaginable. They are now themselves embracing cord cutting. But how? Www.Office.Com/Setup
Several cable companies are considering becoming virtual multi-channel video programming distributors (MVPDs) that offer video services through the Internet instead of the conventional medium of cable. Apart from this, cable companies and telcos also plan to license their content to MVPDs. Www.Webroot.Com/Safe What this basically means is that you will be able to watch live TV online but would be required to log in though a cable company. So, you pay the cable firm to access its service over the Internet. At the UBS Global Media Conference, Viacom and Disney announced that they will soon enter into partnerships with virtual MVPDs. Verizon is also looking to leverage online video and is reportedly in talks with Intel to buy its IPTV brand OnCue. Www.Mcafee.Com/Activate While cable companies stand to gain by becoming virtual MVPDs, there are some drawbacks as well. On the one hand, it would allow service providers to reduce revenue losses as a result of subscribers moving to cheaper pay TV alternatives such as Netflix, Hulu, and Aereo. On the other hand, online pay TV might not turn out to as profitable as traditional cable. According to BTIG research analyst Richard Greenfield, cable and telecom companies’ strategy to adopt the MVPD model, risks launching a “race to the bottom” for cable companies in terms of pricing. Www.Avg.Com/Retail However, it will definitely benefit the consumers as they will have several online TV services to choose from. What’s more, there will be more competition that will further push down prices.
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